/* New Working Practices — heavy lowercase, all berry on white.
   one ink colour; the only other colours are the full stops. space separates things, not lines. */
:root{
  --ink:#7A2B4F; --ground:#FFFFFF;
  --sea:#14937F; --coral:#F0604E; --violet:#5546F0; --saffron:#CF7D00; --rose:#E2407F;
  --pad:64px;
  color-scheme:light;
}
*{box-sizing:border-box;margin:0;padding:0}
html,body{background:var(--ground)}
body{color:var(--ink);font-family:"DM Sans",system-ui,-apple-system,"Helvetica Neue",Arial,sans-serif;font-weight:700;
  letter-spacing:-0.015em;-webkit-font-smoothing:antialiased;text-transform:lowercase;overflow-x:hidden}
a,a:visited,a:hover{color:var(--ink);text-decoration:none}
.sea{color:var(--sea)} .coral{color:var(--coral)} .violet{color:var(--violet)} .saffron{color:var(--saffron)} .rose{color:var(--rose)}

/* nav */
.bar{display:flex;justify-content:space-between;align-items:baseline;gap:24px;flex-wrap:wrap;padding:32px var(--pad);font-size:22px}
.bar .logo{font-weight:800}
.bar nav,footer nav{display:flex;gap:40px;font-weight:500;flex-wrap:wrap}
.bar nav a[aria-current="page"]{border-bottom:2px solid currentColor}
.bar nav a:hover,footer nav a:hover{border-bottom:2px solid currentColor}

.menu-btn{display:none;font:500 18px "DM Sans",system-ui,sans-serif;letter-spacing:-0.01em;text-transform:lowercase;color:var(--ink);background:none;border:0;padding:10px 0 10px 16px;cursor:pointer;position:relative;z-index:60}

/* shared type */
.h-hero{font-size:150px;font-weight:800;line-height:.9;letter-spacing:-0.05em}
.lede{font-size:46px;line-height:1.1;letter-spacing:-0.03em}
.textlink{border-bottom:2px solid currentColor;padding-bottom:3px;font-weight:800}
.textlink:hover{border-bottom-width:3px}

/* home */
.hero{padding:150px var(--pad) 200px}
.typed{min-height:270px;white-space:pre-line}
.caret{display:inline-block;width:.06em;height:.74em;margin-left:.05em;margin-right:-.11em;vertical-align:-0.02em;background:var(--ink);animation:caret 1.06s steps(1) infinite}
@keyframes caret{0%,49%{opacity:1}50%,100%{opacity:0}}
.hero .lede{margin-top:48px}
.hero .cta{display:inline-block;font-size:30px;font-weight:500;margin-top:40px;border-bottom:2px solid currentColor;padding-bottom:4px}
.hero .cta:hover{border-bottom-width:3px}
.block{padding:80px var(--pad) 200px}
.block h2{font-size:40px;font-weight:800;line-height:1;letter-spacing:-0.035em}

/* the flow diagram: desktop draws it at 1312 × 700 and scales it to fit */
.dgw{margin-top:64px;position:relative}
.dg{position:relative;width:1312px;height:700px;transform-origin:0 0;letter-spacing:-0.03em}
.dg .ln{position:absolute;background:var(--ink)}
.dg .red{position:absolute;background:var(--ink);opacity:0;transition:opacity .25s ease}
.dg .top{position:absolute;left:0;top:0;width:1312px;height:270px;transition:opacity .35s ease}
.dg .word{position:absolute;top:10px;width:300px;text-align:center;font-size:52px;font-weight:800;line-height:1}
.dg .hub{position:absolute;left:256px;top:288px;width:800px;text-align:center;font-size:72px;font-weight:800;line-height:1;letter-spacing:-0.045em}
.dg .outs{position:absolute;inset:0;pointer-events:none}
.dg .out{position:absolute;top:538px;width:300px;min-height:44px;padding:8px 0;background:none;border:0;cursor:pointer;pointer-events:auto;
  font:800 32px/1.2 "DM Sans",system-ui,sans-serif;letter-spacing:-0.03em;text-transform:lowercase;white-space:pre-line;color:var(--ink);transition:opacity .25s ease}
.dg .out .mk{margin-left:.22em}
.dg .out:hover .lb,.dg .out:focus-visible .lb{text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:7px}
.dg .out:focus-visible{outline:2px solid currentColor;outline-offset:6px}
.dg .branch{position:absolute;top:452px;width:2px;height:78px;background:var(--ink);transition:opacity .25s ease}
.dg .card{position:absolute;left:156px;top:0;width:1000px;height:262px;display:none;flex-direction:column;align-items:center;justify-content:center;gap:10px;text-align:center}
.dg .card .big{font-size:72px;font-weight:800;line-height:1;letter-spacing:-0.045em}
.dg .card .client{font-size:26px;font-weight:800;margin-top:6px}
.dg .card .line{max-width:34em;font-size:24px;font-weight:500;line-height:1.25}
.dg .card .acts{display:flex;gap:28px;align-items:baseline;margin-top:6px}
.dg .card .acts a{font-size:22px}
.dg .card .back{font:500 22px "DM Sans",system-ui,sans-serif;letter-spacing:-0.02em;text-transform:lowercase;color:var(--ink);background:none;border:0;padding:10px 4px;cursor:pointer}
.dg .hint{position:absolute;left:456px;top:656px;width:400px;text-align:center;font-size:20px;font-weight:500;letter-spacing:-0.01em;opacity:.6}
.dg.open .top{opacity:0}
.dg.open .card{display:flex}
.dg.open .red{opacity:1}

.twoq{display:none}
.twoq .q{font-size:48px;font-weight:800;line-height:.95;letter-spacing:-0.045em}
.twoq .a{margin-top:28px;font-size:min(40px,calc((100vw - 2 * var(--pad)) * .105));font-weight:800;line-height:1.02;letter-spacing:-0.04em;white-space:nowrap}
.twoq .a .pl{font-weight:500}
.twoq .q2{margin-top:112px}
.twoq .bens{margin-top:28px}
.twoq .ben button{display:flex;justify-content:space-between;gap:12px;width:100%;padding:14px 0;background:none;border:0;cursor:pointer;text-align:left;
  font:800 22px/1.15 "DM Sans",system-ui,sans-serif;letter-spacing:-0.015em;text-transform:lowercase;color:var(--ink)}
.twoq .ben button:focus{outline:none}
.twoq .ben button:focus-visible{outline:2px solid var(--ink);outline-offset:4px}
.twoq .ex{padding:2px 0 24px}
.twoq .ex .n{font-size:36px;font-weight:800;letter-spacing:-0.045em;line-height:1}
.twoq .ex .c{font-size:18px;font-weight:800;margin-top:10px}
.twoq .ex .l{font-size:16px;font-weight:500;line-height:1.4;margin-top:6px}
.twoq .ex .textlink{display:inline-block;margin-top:14px;font-size:17px}

/* split pages: about, partners, solutions */
.page-head{padding:150px var(--pad) 120px}
.page-head .lede{margin-top:40px}
.split{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(0,1fr);gap:72px;align-items:start}
.about{padding:150px var(--pad) 200px;grid-template-columns:minmax(0,1fr) minmax(0,1.35fr)}
.about h1{font-size:132px;font-weight:800;line-height:.9;letter-spacing:-0.05em;position:sticky;top:40px}
.about p{font-size:32px;font-weight:700;line-height:1.32;letter-spacing:-0.018em}
.about p a{border-bottom:1px solid currentColor}
.about p a:hover{border-bottom-width:2px}
.list{padding:0 var(--pad) 160px;display:grid;grid-auto-rows:1fr}
.row{padding:56px 0 64px}
.row h2{font-size:84px;font-weight:800;line-height:.92;letter-spacing:-0.045em}
.row.solution h2{font-size:72px;line-height:.95}
.row .meta{padding-top:10px}
.row .k{font-size:22px;font-weight:500}
.row .d{margin-top:14px;font-size:30px;line-height:1.22}
.row .client{margin-top:14px;font-size:30px;font-weight:800;line-height:1.15}
.row .go{margin-top:24px;font-size:24px}

/* case study */
.case-hero{padding:120px var(--pad) 140px}
.case-hero .client{font-size:30px}
.case-hero h1{font-size:118px;font-weight:800;line-height:.92;letter-spacing:-0.05em;margin-top:28px;max-width:11em}
.sec{padding:96px var(--pad)}
.sec h2.lbl{font-size:30px;margin-bottom:56px}
.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:48px}
.steps .n{font-size:24px;font-weight:500;margin-bottom:20px}
.steps .rf{display:block;width:100%;height:auto;text-transform:none}
.steps h3{font-size:40px;line-height:1;letter-spacing:-0.035em;margin-top:28px}
.steps p{font-size:26px;line-height:1.2;margin-top:12px;font-weight:500}
.two{display:grid;grid-template-columns:1fr 1.25fr;gap:72px}
.two .lead{font-size:56px;font-weight:800;line-height:1;letter-spacing:-0.04em}
.two p.t{font-size:30px;line-height:1.24}
.two p.t+p.t{margin-top:24px}
.res{display:flex;align-items:baseline;gap:40px;flex-wrap:wrap}
.res .num{font-size:200px;font-weight:800;line-height:.85;letter-spacing:-0.06em}
.res .num small{font-size:.36em;letter-spacing:-0.03em;margin-left:.08em}
.res .arrow{font-size:120px;font-weight:200;line-height:.85}
.cap{font-size:30px;margin-top:40px;max-width:28em}
.res.sm .num{font-size:140px}
.res.sm .arrow{font-size:84px}
.more{display:grid;grid-template-columns:1fr 1fr;gap:72px;margin-top:96px}
.more .big{font-size:72px;font-weight:800;line-height:.95;letter-spacing:-0.045em}
.more p{font-size:30px;line-height:1.2;margin-top:12px}
.quote{font-size:64px;font-weight:800;line-height:1.02;letter-spacing:-0.04em;max-width:16em}
.who{font-size:26px;margin-top:32px} .who span{font-weight:500;display:block;margin-top:4px}
.next{padding:120px var(--pad) 40px}
.next .k{font-size:26px;font-weight:500}
.next .t{display:block;font-size:84px;font-weight:800;line-height:.95;letter-spacing:-0.045em;margin-top:20px;max-width:13em}

.visit{margin-top:64px;font-size:26px}
.next .t:hover{text-decoration:underline;text-decoration-thickness:4px;text-underline-offset:10px}

/* footer */
footer{padding:200px var(--pad) 56px}
footer .word{font-size:9vw;font-weight:800;line-height:.9;letter-spacing:-0.05em;white-space:nowrap}
footer .mail{margin-top:40px;font-size:22px;font-weight:500;letter-spacing:-0.01em}
footer .mail a{border-bottom:2px solid currentColor;padding-bottom:2px}
footer nav{font-size:22px;margin-top:56px}

/* smaller screens */
@media (max-width:1100px){
  :root{--pad:40px}
  .h-hero{font-size:clamp(64px,11vw,150px)}
  .typed{min-height:calc(2 * .9 * clamp(64px,11vw,150px))}
  .row h2{font-size:clamp(44px,7vw,84px)}
  .row.solution h2{font-size:clamp(40px,6vw,72px)}
  .about h1{font-size:clamp(64px,10vw,132px)}
  .case-hero h1{font-size:clamp(52px,9vw,118px)}
}
@media (max-width:760px){
  :root{--pad:20px}
  .bar{font-size:18px;padding-top:20px;padding-bottom:20px;flex-wrap:nowrap;align-items:center}
  .bar .logo{position:relative;z-index:60}
  .menu-btn{display:block}
  .bar nav{position:fixed;inset:0;z-index:50;background:var(--ground);flex-direction:column;justify-content:center;gap:14px;padding:0 20px;
    font-size:48px;font-weight:800;letter-spacing:-0.04em;line-height:1;opacity:0;visibility:hidden;transition:opacity .25s ease,visibility .25s ease}
  .bar nav a{border:0!important;width:max-content}
  .bar nav a[aria-current="page"]::after{content:".";color:var(--coral)}
  body.menu-open .bar nav{opacity:1;visibility:visible}
  body.menu-open{overflow:hidden}
  footer nav{gap:10px 16px;flex-wrap:wrap;justify-content:space-between;font-size:min(18px,4.4vw)}
  .lede{font-size:26px}
  .typed{min-height:calc(4 * .9 * 64px)}
  /* phones: the hero is the whole first screen, nothing else peeks in */
  .hero{box-sizing:border-box;min-height:calc(100vh - var(--barh,66px));min-height:calc(100svh - var(--barh,66px));
    display:flex;flex-direction:column;align-items:flex-start;padding-top:56px;padding-bottom:48px}
  /* headline and lede travel together; the last typed line always sits on the lede */
  .hero .h-hero{margin-top:auto;display:flex;flex-direction:column;justify-content:flex-end}
  .hero .lede{margin-top:20px;font-weight:500}
  .hero .cta{margin-top:auto}
  .hero .lede{margin-bottom:56px}
  .hero .cta{font-size:min(22px,5.3vw);max-width:100%;overflow-wrap:anywhere}
  .block{padding-bottom:120px}
  .block h2{font-size:30px}
  .split,.about,.two,.more{grid-template-columns:1fr;gap:20px}
  .about{padding-top:72px;padding-bottom:110px}
  .about h1{position:static}
  .about p{font-size:22px}
  .page-head{padding-top:72px;padding-bottom:40px}
  .list{grid-auto-rows:auto}
  /* lists on phones: page title leads, names second, everything else regular weight */
  .page-head .lede{font-weight:500;margin-top:14px}
  /* each entry reads: small label, name, one regular line, link */
  .split.row{display:flex;flex-direction:column;gap:0;padding:40px 0}
  .row .meta{display:contents}
  .row .k{order:-1;font-size:15px;margin-bottom:10px;opacity:.75}
  .row h2,.row.solution h2{font-size:34px;line-height:.98;letter-spacing:-0.04em}
  .row .d{margin-top:12px;font-size:19px;font-weight:500;line-height:1.35}
  .row .client{margin-top:12px;font-size:19px;line-height:1.3}
  .row .go{margin-top:16px;font-size:18px}
  .page-head{padding-bottom:16px}
  .steps{grid-template-columns:1fr}
  .two .lead{font-size:34px}
  .two p.t,.cap,.more p{font-size:21px}
  .res .num{font-size:96px}
  .res .arrow{font-size:60px}
  .res.sm .num{font-size:60px}
  .res.sm .arrow{font-size:40px}
  .more .big{font-size:40px}
  .quote{font-size:36px}
  .next .t{font-size:40px}
  footer{padding-top:120px}
  footer .mail{font-size:min(18px,4.6vw);overflow-wrap:anywhere}

  /* phones: the two questions replace the diagram */
  #aai,.dgw{display:none}
  .twoq{display:block}
  .block{padding-top:56px}

  /* the diagram, re-set as a vertical flow: ingredients, a line down, applied ai., a line down, the outcomes */
  .dgw{height:auto!important;margin-top:40px}
  .dg{width:auto;height:auto;transform:none!important;display:flex;flex-direction:column;align-items:flex-start}
  .dg .ln,.dg .red,.dg .branch,.dg .hint{display:none}
  .dg .top{position:static;width:auto;height:auto;display:flex;gap:18px;flex-wrap:wrap;opacity:1!important}
  .dg .word{position:static;width:auto;font-size:22px;text-align:left}
  .dg .hub{position:static;width:auto;text-align:left;font-size:52px;margin:0}
  .dg .hub::before,.dg .hub::after{content:"";display:block;width:2px;height:32px;background:var(--ink);margin:14px 0 16px 1px}
  .dg .hub::after{margin:16px 0 6px 1px}
  .dg .outs{position:static;display:flex;flex-direction:column;align-items:stretch;width:100%;pointer-events:auto}
  .dg .out{position:static;width:auto;text-align:left;font-size:26px;line-height:1.15;white-space:normal;padding:14px 0}
  .dg .card{position:static;width:auto;height:auto;align-items:flex-start;text-align:left;padding:2px 0 22px}
  .dg .card .big{font-size:36px}
  .dg .card .client{font-size:20px}
  .dg .card .line{font-size:18px}
  .dg .card .acts{margin-top:10px}
  .dg .card .acts a{white-space:nowrap;font-size:20px}
  .dg .card .back{display:none}
}
@media (prefers-reduced-motion:reduce){.caret{animation:none;opacity:0}*{transition:none!important}}

/* launch: the diagram is shown in full but isn't interactive; the phone list doesn't expand */
.dg.dg-static{height:640px}
.dg-static .out{cursor:default;text-align:center}
.dg-static .out:hover .lb{text-decoration:none}
.twoq .bens-static{list-style:none;margin:28px 0 0;padding:0}
.twoq .bens-static li{font-size:22px;font-weight:800;line-height:1.15;letter-spacing:-0.015em;padding:14px 0}